Logo design is all about striking a balance. A business logo has to look good to a company’s audience right now, yet it also needs a timeless quality that makes it appealing in five, ten, or even fifteen years. It has to look good in color or black and white. It has to make sense for the industry yet be unique.
That’s not to mention how logos use fonts, shapes, colors, and space to create a message. And if you change one design aspect, you just changed the entire message of your logo.
I can tell you that designing the perfect logo takes a lot of work. But that doesn’t mean you have to use blind trial and error to guess what a good logo should look like. This recipe for the perfect business logo is a great tool to guide you through the design process from start to finish.
You will learn the seven ingredients to designing a business logo for yourself or for a client. Even better, you’ll get to check out the best examples from big name brands like Apple and Addidas. Hopefully you will find all the tools you need to make your next business logo a success.